PROTÉGEZ-VOUS AND THE SEAL PROGRAM

Protégez-Vous gives consumers the power to make smarter choices.

As a member of International Consumer Research and Testing, Protégez-Vous is a non-profit organization that tests products in specialized labs and conducts in-depth surveys and independent research. We reach 480,000 consumers via our publications (magazine, special projects, protegezvous.ca, iPad and Android applications), newsletters and social media.

Every year our experts conduct dozens of tests on thousands of products.

We adjust the criteria for each product category to make sure consumers get quality information and meaningful results.

Consumers increasingly seek out reliable reviews and recommendations. They want to make informed purchasing decisions.

That’s what Protégez-Vous aims to do with the Protégez-Vous Recommended seal: help consumers find the best products on the market quickly and easily, whether they’re shopping in stores or online.

Adding the seal to your product package lets all consumers see the recommendation, not just Protégez-Vous readers.

What are the benefits for companies? 

• Improved visibility: Lets you leverage Protégez-Vous’ reputation
• Increased credibility: Drives consumer purchases
• Stronger brand capital: Reassures consumers that your product and brand are trustworthy
• A quality guarantee: Indicates that your product is the best in its class
• A key differentiator: Enhances your position in the market

The seal offers manufacturers and distributors a competitive advantage and the chance to increase their sales and market share.

MEDIA KIT AND USER GUIDE

Want to know more about the program? Download our:

Media Kit (14.2 MB)

User Guide (4.17 MB)

HOW TO USE THE SEAL

Our Media Kit outlines many different ways to use the seal. Here are a few examples:

• On product packaging: 

• In TV ads: 

• In print ads: 

• On PLVs: 

• On your website or online retailer websites: